This Privacy Policy explains how i2 media research ("we", "us", "our") collects and uses personal data for both research and marketing purposes, and the rights you have over your data. We are committed to protecting your privacy and handling your data in line with the UK GDPR and the Data Protection Act 2018. 

1. Who we are 

We are an independent research lab based in London, United Kingdom. We are the data controller for the personal data we collect. 

2. What this policy covers  

This policy applies when you: 

- complete surveys or questionnaires 

- take part in interviews, focus groups, or other research 

- sign up to hear about our courses, training, or events 

- contact us 

3. The personal data we collect 

We may collect: 

- research responses 

- demographic information 

- contact details 

- technical data 

- marketing preferences 

Some data may include special category data (e.g. health or ethnicity), which we only collect where necessary. 

4. How we use your data and lawful basis  

A. Research activities 

We use data to conduct research and produce insights. 

Lawful basis: 

- Consent (Article 6(1)(a)) 

- Legitimate interests (Article 6(1)(f))  

Special category data: 

- Explicit consent (Article 9(2)(a)) 

- Research condition (Article 9(2)(j)) 

B. Marketing and promotion 

We use data to: 

- send information about courses and events 

- invite future participation 

Lawful basis: 

- Consent (primary basis) 

- Legitimate interests (limited cases) 

 We comply with PECR for electronic marketing. 

5. Sharing your data  

We may share with: 

- service providers 

- research partners 

- marketing platforms 

6. International transfers  

Where data is transferred outside the UK, safeguards are applied. 

7. Retention 

- Identifiable data retained for limited time 

- Anonymised data retained longer 

- Marketing data retained until opt-out 

8. Your rights 

You have rights including access, rectification, erasure, and the right to object to marketing. 

9. Complaints 

Contact us at hello@i2mediaresearch.com 

10. Changes 

We may update this policy from time to time.