The psychology behind impactful digital experiences
In today’s attention-centred economy, it is more important than ever to engage your users, ensuring your audience can easily access your digital products and services. But with so many elements of a user’s experience to measure, it can be hard to know where to start, or what matters for delivering impact and customer value.
In this course you’ll uncover the psychological factors that lead people to buy, share and enjoy digital experiences. You’ll come away knowing which aspects of an experience you should be optimising and measuring, for impact.
Throughout the course you’ll learn how to:
• Frame your challenge
• Know your audience
• Analyse your product, service or experience
• Assess your strengths and weaknesses using, design, psychology and UX principles
• Create impactful design and comms features through your new knowledge of user psychology
• Generate research questions to address the gaps in knowledge.
Over this 2-day remote and interactive course we individually tailor the sessions to your needs, so you can put your new knowledge straight to work. Our live sessions run from 10.30am - 1.30pm on day one and from 1.30pm - 5pm on day two.