Evaluate Audience Impact, with the AIM - Audience Impact Metric

Find AIM (currently in beta) here!

It’s a survey. It’s online. It analyses impact in real-time.

Our new, easy-to-use survey tool gives you analysis and evaluation of audience impact.

Designed for use by studios, producers, distributors, aggregators, funders, marketers, exhibition spaces, venues, and creative teams, the AIM shows how audiences evaluate your content - benchmarked against our bank of evaluations - and what they are willing to pay for it.

Use AIM to evaluate productions in VR, AR, XR, cinema, TV, immersive audio and more!

The AIM measures multiple dimensions of audience experience of content, spanning:

Overall quality - Emotional intensity - Cultural value - Engagement - Price/Willingness to Pay

A range of service levels: Professional (£700) or Premium (£400)

While we are in beta, we will be offering discounts on these standard prices from time to time. There is also a very cut down version of the AIM available, Basic (£100), which gives you just a taste of the insight the AIM can provide.

A simple self-service set-up gives you access to:

• our AIM audience impact question set to share with your audiences via a QR code and short url generated by our platform;

• graphs showing the impact of the content you have evaluated relative to the impact of over 20 previous immersive productions evaluated using the tool, once your audience have completed the survey and submitted responses; and

• the ability to download data relating to your audiences' experiences for your further analyses.

AIM analyses audience ratings and graphs them for you, in real time as data comes in

Below you can see some example graphs generated by AIM - you’ll get lots more on the Professional service level!

Find AIM (currently in beta) here!

For a step-by-step guide to setting up your first audience evaluation using AIM, see here.