As you may have seen elsewhere on our site, for the past year we've been working with HW Communciations Limited via Innovate UK funding on the MINDScape project. Through MINDScape we have developed to proof of concept a new service to bridge shopper experience of online and physical retail, built on a new technology solution which measures shopper behaviour in store to infer how interested a shopper is in a product. The solution, which has the working title "Flashy" provides:
+ New instore analytics, for retailers (letting retailers know which products shoppers are considering, even if they don't buy them immediately)
+ Passive history of products explored instore, for shoppers
+ Mechanisms for retailers to deliver Personalised offers to delight shoppers based on the shopper's interaction with products in store
With a patent filed on the technology, we're currently meeting with retailers (and IoT and Beacon companies) to move to a live pilot of the solution in store. We are also setting up a new Joint Venture between i2 media research and HW, to take Flashy to market. More updates to follow, but if you're interested in finding out more, please get in touch (J.Freeman@gold.ac.uk)
