It’s been a while since we last wrote - we’ve been busy! One thing that has been keeping us busy is running our new workshop on our IMPACT model. It’s been going so well, we have to let you know about it so your company can access it too!
We run this as a 3 and a half hour workshop, online or in person, for your team, group or company, for groups of between 6 and 20 people. The workshop introduces our IMPACT framework which encapsulates 6 key psychological dimensions of audience experience (Interest, Meaning, Personalisation, Affect, Collective, Transportive), which contribute to customer/audience satisfaction, and willingness to pay.
After we share the background, we run interactive sessions with workshop participants to get hands on experience of our associated IMPACT canvas, an innovation canvas to support your content, product, service and platform development. As relevant to the development of new productions as to transactional elements of a service, IMPACT can be applied to whatever your business challenge may be.
For more information please see our explainer deck